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Ifeoma Adaji
Assistant Professor
Computer Science
Office: FIP 303Phone: 250.807.8332
Email: ifeoma.adaji@ubc.ca
Graduate student supervisor
Research Summary
Designing and developing behavior change systems and persuasive technologies such as serious games and mobile/web applications; modelling the behaviour of online users in social networks and e-commerce systems; data science; social computing; ethics and trust in persuasive technologies.
Courses & Teaching
COSC 360 Web Programming. Winter, Term 2 2022/2023; DATA 540 Databases and Data Retrieval. Fall, Term 1 2022/2023; DATA 530 Computing Platforms for Data Science. Fall, Term 1 2022/2023; COSC 421 Network Science. Fall, Term 1 2022/2023; COSC 121 Computer Programming II. Winter, Term 2 2021/2022; COSC 419F/COSC 519F Social computing. Fall, Term 1 2021/2022.
Websites
Degrees
PhD University of Saskatchewan, Canada
MSc University of Aberdeen, UK
Research Interests & Projects
- Human-Computer Interaction
- Persuasive technologies and Behaviour change systems
- Serious games for behaviour/attitude change
- Mobile and web applications for behaviour/attitude change
- Trust and ethics in persuasive technologies and behaviour change systems
- User modelling and Behavioural analytics
- Machine learning and data mining in online social networks
- Social networks and social computing
- Natural language processing
- E-commerce and e-health
Selected Publications & Presentations
Selected Grants & Awards
- NSERC Alliance International (Catalyst) Grant, 2022 – 2023
- NSERC Discovery Grant, 2022 – 2027
- NSERC Discovery Launch Supplement Grant, 2022 – 2023
- UBC Aspire fund, 2021 – 2024
- UBC Okanagan start-up funds, 2021 – 2024