Ifeoma Adaji

Assistant Professor

Computer Science
Office: FIP 303
Email: ifeoma.adaji@ubc.ca

Graduate student supervisor

Research Summary

User modelling; data science; social computing; persuasive technology; behaviour change systems

Courses & Teaching

Social Computing


PhD, University of Saskatchewan

Research Interests & Projects

My research is in mining the data generated by online users to better understand their past behaviour in order to positively influence their future behaviour. I am also interested in designing and developing behaviour change systems using persuasive strategies that can influence the attitude and behaviour of online users for good.

Selected Publications & Presentations

Google Scholar


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